KCENAV scoring methodologies give founders and operators the same diagnostic precision that major consulting firms reserve for their largest clients — purpose-built for companies doing $2M–$300M in revenue.
About These Frameworks
KCENAV uses six proprietary scoring frameworks to give mid-market founders and operators the same analytical clarity that major consulting firms reserve for Fortune 500 clients. Each framework produces a deterministic composite score from 0–100, with peer benchmarks drawn from our assessment database.
Deterministic means the same inputs always produce the same output. There is no AI generating estimates, no consultant subjectivity, and no opaque weighting. Every question in every framework has a predetermined score value. You can reconstruct your score from the answer key. This is by design: strategic decisions should rest on traceable methodology, not on a model's confidence interval.
Peer benchmarks are derived from assessments across industries in the $2M–$300M revenue band. When we report that the median HALO Score is 52 or that companies scoring above 70 on Market Position typically command 1.5–2x higher EBITDA multiples, those figures come from our data, not from generic consulting surveys of Fortune 500 firms.
All Six Frameworks
Each framework addresses a distinct dimension of strategic business quality.
Overall business health across four strategic dimensions: asset quality, disruption resilience, growth capacity, and exit readiness. The foundational KCENAV score — start here.
Competitive standing and defensibility within your target market. Measures where you stand today relative to peers — critical for fundraising narratives and M&A positioning.
Durability of competitive advantage over a 5–10 year horizon. Evaluates five MOAT types adapted for mid-market companies: network effects, switching costs, cost advantages, intangibles, and efficient scale.
Measures whether the leadership team is an asset or a constraint on business growth. Evaluates strategic clarity, execution velocity, team-building, and founder-market fit.
Assesses whether your business is positioned to capture value from AI automation or at risk of being disrupted by it. Evaluates data infrastructure, process documentation, and team capability.
Evaluates alignment between your company and a potential partner, acquirer, or investor. Measures strategic alignment, cultural compatibility, operational integration risk, and deal structure fit.
Why These Frameworks?
The frameworks in the KCENAV suite are original scoring methodologies created by Matthew Van Eck and Jennifer Barnes. You will not find them in any existing consulting framework, business school curriculum, or off-the-shelf assessment tool.
They were designed specifically for the mid-market — companies that are too large for startup heuristics and too small to afford the full engagement fees of a major consulting firm. Every weighting decision, every question, every benchmark reflects the operating reality of businesses in the $2M–$300M revenue band.
Every answer maps to a fixed score value. Same inputs always produce the same output. No AI estimates, no consultant subjectivity.
Scores are benchmarked against our assessment database of mid-market companies — not Fortune 500 surveys or startup accelerator data.
Each framework surfaces the specific lever with the highest impact on score improvement — so you know exactly where to focus next.
Developed by an ex-McKinsey Director and a $0→$50M operator. The analytical standards are institutional; the language is built for founders.